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Bayer: Sustainability Campaign Character Illustrations

Advertising Illustration Bayer Character Illustration © RAWTOASTDESIGN

In addition to Bayer’s sustainability brochure, “Growing a Healthier World.” There was also the need for a character spokesman. Someone symbolic of the modern farmer to be part of the tradeshow display and help deliver their sustainability messenging. Once the character's look was established multiple poses were then created for the different stations each would be positioned at the tradeshow.

 

Bayer Advertising Illustration Character Illustration pose 1 © RAWTOASTDESIGN

 

Bayer Advertising Illustration Character Illustration pose 2 © RAWTOASTDESIGN

 

Bayer Advertisements Character Illustration pose 3 © RAWTOASTDESIGN



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